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The Changing Role Of Event Data - New Challenges & Opportunities
A new 2021 research study shows that the role of event data is changing in our industry. The dramatic shift to virtual events has meant organizers (46%) are collecting more data today than ever before. Sponsors and exhibitors want more data to justify ROI, and attendees are also getting a lot more concerned about what data they share online.

More interestingly, research results show that the rise of hybrid is putting data management back on the priority lists for 82% of event planners this year. So what can organizers do?

This guide looks at the findings from the “Changing Role of Event Data” research study, which was concluded with 200+ event planners in May 2021 and answers some of the key questions such as;


● Why will hybrid events force organizers to spend more time on their data?
● What steps can organizers take to improve their data strategy this year?
● How can data help events stand out in a post-Covid world?


Join us on Thursday 5th August at 3pm GMT/10am EST for our next webinar where we will discuss the new challenges and opportunities surrounding the changing role of event data.

Aug 5, 2021 03:00 PM in London

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Andrea Papini.